Wednesday, 12 September 2012


Unique design offers greater convenience and improved on-shelf product visibility 

An innovative new ready meal packaging format is attracting interest from leading supermarkets, thanks to a unique design that offers greater convenience for consumers, has environmental credentials by light weighting and incorporates a cut out window to provide improved on-shelf product visibility.

North East-based firm IPS (Intelligent Packaging Solutions) launched its new “Desto” cup earlier this year. The company has already landed a contract to manufacture and supply packaging for Tesco’s Piing ready meal range in over 600 branches - the first time the Desto cup has been used for chilled ready meals in the UK.  Now other retailers are keen to take advantage of the benefits the new packaging offers.

The Desto cup is a combination of a lightweight, clear plastic inlet made from polypropylene and a paperboard outer sleeve, incorporating a cut out window for increased product visibility. Although this packaging is well established in the dairy and horticultural markets, it has never been suitable for microwave use. IPS redesigned the pack to make it suitable for hot fill, freezing and microwave heating - meaning it can be taken from the fridge or freezer and put straight into the microwave. 

The pack is also 66% lighter compared with conventional, injection mould pack formats. The paperboard sleeve is from renewable resources and both the pot and sleeve are easily separated for onward recycling.
Gerard Connolly, Sales and Marketing Manager at IPS, said:
“The Desto cup meets the demands from retailers and consumers alike for lightweight, recyclable and environmentally-friendly packaging in a format that’s convenient and easy to use.

“This is the first time that microwaveable ready meal packaging has featured a window, and along with the reverse and base printing opportunities available, the design and branding potential is proving to be an exciting prospect for retailers and food manufacturers.
“We’re thrilled with the reaction to the microwaveable Desto cup and are confident that it will become the leading format for the chilled ready meals category.”
IPS produces packaging for a number of major product lines for food manufacturers across the UK, which are distributed to all major supermarket chains across the UK.
Earlier this year, the company was given a Tesco Values Award for Innovation in Ready Meals in recognition of the Desto cup’s technical and design innovation and its environmental credentials. 

Gerard Connolly continued:
“We were delighted that once again our creative and technical expertise has been recognised.  At IPS, we strive to provide our clients with innovative packaging solutions that offer value, are functional and have strong on-shelf presence.”

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